Both estimate a site's overall backlink strength, but they come from different companies and use different formulas. Neither is used by Google directly, they're third-party proxies, useful for comparison, not gospel.
Not at all. Nofollow links don't pass direct authority, but they still drive referral traffic, add brand mentions, and contribute to a natural-looking link profile that's mostly not equity, but far from useless.
We start with your niche and target audience, then filter by topical relevance, traffic quality, and editorial standards, not just a raw authority score. A well-matched DA30 site often outperforms an unrelated DA60 one.
No, and be wary of anyone who promises that. Authority metrics update on their own schedule and reflect your whole profile over time. One link is a data point, not a spike.
You'll get visibility into the topic and target link before publishing, but the final piece runs through our editorial process first to keep it aligned with the host site's standards and voice.
No. Links move the needle, but they work alongside on-page SEO, technical health, and content quality. We treat link building as one lever in a bigger system, not a silver bullet.
Lean heavily on branded and natural phrases like "click here" or your company name, with exact-match keyword anchors kept to a small slice of the mix. A profile stuffed with exact-match anchors is one of the easier patterns for search engines to flag.
No, we handle the writing end to end, matched to the host site's tone and editorial guidelines. You're welcome to provide talking points or a rough draft if you'd like more input, but it's never required.
Only if the links come from spammy, irrelevant, or manipulated sources. That's why we vet every placement for relevance and traffic quality first, a strong link profile should never be something you have to worry about.
You get a report with the live URL, the anchor text used, and the page it points to for every placement, so you can verify it yourself anytime, no waiting on a black-box dashboard.
Rarely. Low-cost links usually come from low-quality or over-used sites, which does little for rankings and can even introduce risk. A handful of well-placed, relevant links consistently outperforms a pile of cheap ones.
Real outreach, we pitch relevant sites with a genuine angle for their audience, not mass emails or paid link farms. It takes longer than buying a spot, but it's the difference between a link that holds up and one that gets deindexed.
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